Programme
L’Employer Brand & Reputation SummitTM
Connecting employees to customers to profit
Cette journée sera l’occasion de partager les dernières recherches, évolutions et tendances internationales de la marque employeur, son impact et son influence, en échangeant avec d’autres professionnels sur les problématiques actuelles.
Brett Minchington MBA, Chairman/CEO Employer Brand International
“Employer Branding Global Trends and their Implications for Leaders in Europe”
Michael Holm, Employer Brand Manager, IBM
« Social Media, why should we care? A Best Practice IBM Case Study »
Matthew Jeffrey, Global Director Employer Brand, Electronic Arts
“Putting the emotion back into EA. Creating a global community of employment brand ambassadors. EA’s story of its revolutionary Employment Brand”
Yves Grandmontagne, HR Director, Microsoft France
“Microsoft Employer Branding in a new competitive and changing environment”
Valérie Perruchot-Garcia, Internal Communications Director, AXA
« Employees: the first ambassadors of Employer Branding »
Dr. David Kippen, CEO & Chief Strategist, Evviva Brands
“Ignite Passion with your Leadership Brand”
William Lebedel, Head of the Reputation Management Practice & Partner of the i&e Group et Véronique Frogé, Partner and Head of Employer Branding Practice
« Corporate vs. Employer reputation: how your workplace influences your global reputation, 7 drivers of reputation »
Job Mensink, Founder Bradgiving & former Global Head of Employer Branding, Philips
« Employer Brand Management at Philips – Lessons Learnt! »
